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Yellow Pages or Internet?

If you're in business, you want to be found and the faster and easier it is for people to find you, the better. So what's the best way to make that happen? For a lot of businesses, the Yellow Pages was the way to go, or at least it used to be. That seems to be changing though as more and more people turn to the internet to find the products and services they need. Let's face it, "Googling It" is just easier in many ways.

Why the Internet is Becoming the "Go To" Source

We've all suspected that a change was happening, but few of us realized just how quickly it's happening. PEW Research* has been monitoring the change in internet usage, breaking it down by generations, age groups and the facts are supporting our suspicions. In other words, adoption of the internet as a way of finding information about virtually everything is happening at a rapid pace. This is true for all age groups and generation classifications, even seniors.

Of course, we don't always have a computer with us, nor do we go about with the Yellow Pages in our back pockets, but we do carry our phones with us and increasingly, that phone is a Smart Phone. As you know, Smart Phones are capable of browsing the internet, Googling, even showing us maps or GPS locations of what we're looking for. PEW has done research on the adoption of Smart Phones too, and as you might suspect, their use is increasing rapidly.

The Writing's On The Wall

Change is good, right? Generally true in my opinion, but that doesn't mean that it comes without causing confusion, vexation and frustration. But once you embrace the idea that change is happening, like it or not, we usually get used to the idea. Like "land line" phones, do you still have one? So what's a business to do? I can't help you decide if your ad in the Yellow Pages is worth the investment, but if you decide to embrace change and want to be found on the internet, I can help you with that.

How To Be Found On The Internet

Just put up a website! If only that were true, unfortunately, it's not. A website is the first step, but there are other steps that will also need to be taken. Having a plan, setting clear goals and knowing what's possible are all key elements of creating a successful web presence. I'll share the details of how to build your web presence in my "Premium Content" section, which you can access by registering here.

 

* PEW Research - "Generations Online"

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