BlogInteresting News and Insights

Responsive Web Design (RWD)

screen sizesIt seems as though talk of Responsive Web Design is everywhere today and it includes yet another acronym, RWD, to make things even more confusing. If you're not a web designer/developer you may not have noticed all the discussion about RWD, or if you did, you may be confused about what exactly all the fuss is about, so I thought I'd share a little about the what and why of Responsive Web Design. Should this matter to you, you may be wondering. Well if you have a website or are thinking of putting one up, then yes, it does or should matter to you and here's why.

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It's hard not to wax nostalgic about Jean Luc Picard, Captain of the Starship Enterprise when using a title like "Engage", so I'll just give in. Ah - those were the days. Even speaking of the "Final Frontier" may be appropriate, as that's where we are in this process of utilizing your website to bring in new business.

Up to this point, we've talked about methods of enticing people to visit your site and how important it is to attract the right kinds of people, namely, the people who are really interested in what you have to offer. This brings us to the last step in the process, or engaging your visitors by encouraging them to do something that will elevate their visit into a relationship. How do we do that?

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Attracting the Right People

right peopleThe goal of any website, at least if you want it to help your business, is to attract the right people. Who are the right people? They are the ones who are most likely to have a need or desire for your product or service. Many people still believe marketing is a numbers game and that if you just get enough traffic to your website, you'll be successful. Notice the emphasis on traffic. However, this idea has given way to a more targeted approach that attracts specific kinds of people and this is what we mean when we talk about the "Right People".

So how do we do that?

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$200 Websites. Really?

Let's use a little common sense.

Websites do not cost $200 to build. I recently talked with a business owner who had decided to use a web company (from somewhere far away) that was going to build his site for $200. Along with the low price, there were lots of promises of high page rank and "page one" results on Google searches and of course all of this was only going to cost $200 per month, forever.

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Yellow Pages or Internet?

If you're in business, you want to be found and the faster and easier it is for people to find you, the better. So what's the best way to make that happen? For a lot of businesses, the Yellow Pages was the way to go, or at least it used to be. That seems to be changing though as more and more people turn to the internet to find the products and services they need. Let's face it, "Googling It" is just easier in many ways.

Why the Internet is Becoming the "Go To" Source

We've all suspected that a change was happening, but few of us realized just how quickly it's happening. PEW Research* has been monitoring the change in internet usage, breaking it down by generations, age groups and the facts are supporting our suspicions. In other words, adoption of the internet as a way of finding information about virtually everything is happening at a rapid pace. This is true for all age groups and generation classifications, even seniors.

Of course, we don't always have a computer with us, nor do we go about with the Yellow Pages in our back pockets, but we do carry our phones with us and increasingly, that phone is a Smart Phone. As you know, Smart Phones are capable of browsing the internet, Googling, even showing us maps or GPS locations of what we're looking for. PEW has done research on the adoption of Smart Phones too, and as you might suspect, their use is increasing rapidly.

The Writing's On The Wall

Change is good, right? Generally true in my opinion, but that doesn't mean that it comes without causing confusion, vexation and frustration. But once you embrace the idea that change is happening, like it or not, we usually get used to the idea. Like "land line" phones, do you still have one? So what's a business to do? I can't help you decide if your ad in the Yellow Pages is worth the investment, but if you decide to embrace change and want to be found on the internet, I can help you with that.

How To Be Found On The Internet

Just put up a website! If only that were true, unfortunately, it's not. A website is the first step, but there are other steps that will also need to be taken. Having a plan, setting clear goals and knowing what's possible are all key elements of creating a successful web presence. I'll share the details of how to build your web presence in my "Premium Content" section, which you can access by registering here.


* PEW Research - "Generations Online"
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